About
Dr. Ayala Bloch
Neuropsychologist & Rehabilitation Researcher
Background
Dr. Ayala Bloch is a neuropsychologist and researcher whose work sits at the intersection of cognitive rehabilitation, neuropsychological assessment, and the psychology of disability. She leads AYALAB — a research and clinical practice dedicated to advancing both the science and the human experience of neurological recovery.
Her research spans vocational neuropsychological rehabilitation following acquired brain injury and cancer, implicit motor learning in spinal cord injury, the landscape of neuropsychological assessment in the Israeli healthcare system, and the psychological dimensions of adaptation to disability. She has published extensively in leading international journals and maintains active collaborations with rehabilitation centers, medical institutions, and universities in Israel and abroad.
Alongside her research, Dr. Bloch provides individual counseling and neuropsychological services, working with adults navigating the cognitive, emotional, and identity challenges that accompany neurological illness and injury. She is committed to practice that is both scientifically grounded and deeply attentive to the person.
Education & training
Ph.D., Brain Science (2003–2010)
Bar-Ilan University — The Leslie and Susan Gonda Multidisciplinary Brain Research Center
Advisor: Prof. Eli Vakil. Recipient, President's Scholarship for Excellence.
M.A., Neuropsychology (1996–1999)
Hebrew University of Jerusalem, Psychology Department
Advisor: Prof. Dan Hoofien. Thesis: Awareness to Memory Decline Among Patients with Brain Damage.
B.Sc., Physics & Psychology (1993–1995)
Hebrew University of Jerusalem
Cum Laude.
Professional licenses
Certified Clinical Supervisor
#27-31875
Specialization in Rehabilitation Psychology
#27-7790
License to Practice Psychology
#27-7216
Academic & professional positions
Senior Lecturer
Department of Psychology, Ariel University
2025–present
Lecturer (Faculty Member)
Graduate Degree Program in Psychology, Ariel University
2018–2024
CEO & Professional Director
The National Institute of Neuropsychological Rehabilitation (NIRBI)
2015–2025
Head of Psychology
Neurological Rehabilitation Department, Chaim Sheba Medical Center
2010–2015
Lab Manager
Memory and Amnesia Lab (Prof. Eli Vakil), Bar-Ilan University
2012–2015